Professor and Interim Dean

School of Public Health

Drs. Peter M. Ginter, W. Jack Duncan, and Dr. Linda E. Swayne have published the 8th edition of their textbook, Strategic Management of Health Care Organizations. 
For the past 25 years, Strategic Management of Health Care Organizations has been the leading textbook in the field. Now in its 8th edition (2018) the text continues to teach students how strategic management processes are used to effectively position health care organizations in the ever-changing health care industry.

In the broadest terms, Strategic Management of Health Care Organizations is about leadership; more narrowly, it concerns the essential strategic tasks of leading and managing health care organizations. The text provides step-by-step processes for effective strategic management – strategic thinking, consensus building and documentation of that thinking into a strategic plan, and maintaining strategic momentum.

Management of Health Care Organizations, 8th edition

Peter M. Ginter, Ph.D. is Professor and Interim Dean of the School of Public Health at the University of Alabama at Birmingham.

W. Jack Duncan, Ph.D. is Professor and University Scholar Emeritus in the School of Public Health and Collat School of Business at the University of Alabama at Birmingham.

Linda E. Swayne, Ph.D. is Professor of Marketing in The Belk College of Business at The University of North Carolina at Charlotte.