In order to preserve overall site cohesiveness and promote intentional, effective design, the Marketing & Communications Team has developed the following web standards as internal guidelines for content creation and updating: 

Media Release Form/ Photos and Media Releases

Per brand guidelines, "The University of Alabama at Birmingham (UAB) and the UAB Health System and its entities require authorization and release forms for use when students, faculty, staff, patients and/or others are photographed or recorded in an individual or small-group setting to be be used for the purpose of media, marketing, development and/or customer service." The Media Release Form can be downloaded here.

Centrally-Managed Pages

Pages which convey common information are to be moderated and maintained by the Office of Marketing & Communications. Any content which would be duplicate this information should instead reference and/or redirect to the managed page. This includes:

  • About - Birmingham: UAB main site updates and maintains an "About Birmingham" page and shall be used instead of an SOPH page.
  • About - School of Public Health: Use the main "About the School of Public Health" page at
  • Referencing tuition: Prohibited. All tuition information shall link directly to UAB's Paying for College page.
  • Resources: School-wide resources, for students, faculty, and staff, are located here.

Suggestions for content additions or edits may be requested via the M&C Services Request Form.

Email Signatures

School of Public Health email signatures are a variant of UAB's Brand Standards & Guidelines - Email Signatures. Use the template below to personalize your signature:

Name | Title
Office/Department Name
School of Public Health
UAB | The University of Alabama at Birmingham
RPHB [SUITE#] | 1665 University Blvd | Birmingham, AL 35294-0022
P: 205.555.5555 |
Knowledge that will change your world


*No images should be used in your email signature.

Practical Policies

This isn't a full list of policies that guide our decision-making, but consider it a sneak peek into our rulebook:

  • Archiving: We follow the guidance of UAB Web Communications, which is that web servers are used for active marketing and recruitment purposes, not as a file server or historical documentation. We recommend a service such as Box for internal saving and sharing.


Sliders (or slideshows) are reserved solely for use on the site's home page (

Writing Style

  • Academic Titles: Do not use periods in academic titles. Ex: PhD, MPH.
  • MPH: "Master of Public Health."
    • MPH Concentrations: Use "Master of Public Health with a concentration in program" or "MPH with a concentration in program."
  • Phone Numbers: Format as (000) 000-0000.
  • "Public Health:" Capitalize when using as a proper noun in reference to the School of Public Health. Do not capitalize when using as an attribute or modifier. 
  • Referencing the School of Public Health: Avoid using "UAB School of Public Health;" instead, use "School of Public Health."